What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it.
What’s a featured snippet?
At this writing, featured snippets appear in 9.1968 percent of search queries, according to RankRanger. They appear at the top of the search results page, above the normal search results (hence the reason we call these “position 0” rankings). The snippet contains the URL and page title, along with a “snippet” of the page’s content in an attempt to answer the searcher’s query.
The way it works is that Google will “programmatically detect pages that answer the user’s question, and display a top result as a featured snippet in the search results.” These featured snippets are designed to draw the user’s attention, and many site owners find that their CTR (click-through rate) significantly increases for the web pages that have featured snippets in the SERPs.